THE EFFECTS OF SOCIAL MEDIA ON STUDENTS' LITERACY SKILLS IN GRETSA UNIVERSITY THIKA SUB-COUNTY, KIAMBU COUNTY, KENYA
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Date
2025-10
Journal Title
Journal ISSN
Volume Title
Publisher
Gretsa University
Abstract
Social media has become an integral part of learners' lives, transforming communication and
learning. This inquiry examines the influence of social media on literacy skills among learners at
Gretsa campus, Thika Sub-County, Kiambu County, Kenya. Specifically, it investigates how
platforms like Instagram, Twitter, and TikTok influence vocabulary, spelling, grammar, and
reading comprehension. Using a descriptive inquiry design, information will be collected from a
10% sample of the campus's student population through questionnaires. Guided by theories such
as Social Learning Theory and Media Richness Theory, the inquiry explored both positive and
negative effects of social media use. Preliminary outcomes suggest that while social media
fosters creativity and audience awareness, its informal language may hinder academic writing
and comprehension. By analyzing these dynamics, the inquiry aims to provide valuable insights
for educators, learners, policymakers, and researchers to strike a balance between leveraging
social media benefits and mitigating its drawbacks. The inquiry's outcomes will contribute to
academic discourse on digital literacy and propose strategies for enhancing literacy skills in the
context of increasing social media engagement. Ethical considerations and reliability measures
ensure the credibility of the outcomes, making this inquiry a meaningful addition to
understanding the relationship between social media and literacy
Description
Research project
Keywords
SOCIAL SCIENCES::Social sciences::Education