EXPLORING THE INFLUENCE OF SOCIAL MEDIA ON INTERPERSONAL RELATIONSHIPS AMONG COLLEGE STUDENTS IN THIKA SUB-COUNTY
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Date
2025-10
Journal Title
Journal ISSN
Volume Title
Publisher
Gretsa University
Abstract
This paper examines the effects of social media on the interpersonal relationship of college
students in Thika sub-county with the aim of looking off more at three problems where social
media influences the face-to-face communication informs curated content on social media to
self-perception and self-esteem and the emotional impact of cyber bullying that content in cyber
bullying. The study focused on the mixed-methods design combining quantitative questionnaires
and validated scales data with qualitative data provided by semi-structured interviews. 514
college students from Thika, Kiambu County, Kenya, was selected through stratified random
sampling. Quantitative analyses reveal significant findings: higher social media usage frequency
is negatively correlated with face-to-face communication frequency, curated content significantly
impacts self-perception and self-esteem, and cyber bullying profoundly affects emotional wellbeing. It additionally contains theoretical framework which clarifies the theory in which this
study was supported. The two keys are social comparison theory and uses gratification theory.
The data was collected through questionnaires. This allowed the study to be covered faster as it
can easily collect the data from large population.
Description
Research project
Keywords
SOCIAL SCIENCES::Social sciences::Education