EFFECTS OF SERVICE QUALITY ON CUSTOMER RETENTION IN THREE  STAR HOTELS IN KISUMU COUNT

CHEBET, CAROLYNE

dc.contributor.author	CHEBET, CAROLYNE
dc.date.accessioned	2024-03-15T08:22:44Z
dc.date.available	2024-03-15T08:22:44Z
dc.date.issued	2023
dc.identifier.uri	https://ir.gretsauniversity.ac.ke/xmlui/handle/20.500.12736/4047
dc.description.abstract	The main objective of the study is to establish the effects of Service Quality on Customer Retention in three star hotels in Kisumu County. The specific objectives include to assess the effect of responsiveness on customer retention in three star hotels in Kisumu County, to determine the effect of assurance on customer retention in three star hotels in Kisumu County and to determine the effect of empathy on customer retention in three star hotels in Kisumu County. A descriptive study is appropriate for the study because involves description of service quality in three star hotels. Data collection was done through questionnaires and data was analyzed quantitatively and qualitatively. Key terms: Service Quality, Customer Retention, Three Star Hotels	en_US
dc.publisher	Gretsa University	en_US
dc.subject	Research Project	en_US
dc.title	EFFECTS OF SERVICE QUALITY ON CUSTOMER RETENTION IN THREE STAR HOTELS IN KISUMU COUNT	en_US