The main objective of the study is to establish the effects of Service Quality on Customer Retention in three star hotels in Kisumu County. The specific objectives include to assess the effect of responsiveness on customer retention in three star hotels in Kisumu County, to determine the effect of assurance on customer retention in three star hotels in Kisumu County and to determine the effect of empathy on customer retention in three star hotels in Kisumu County. A descriptive study is appropriate for the study because involves description of service quality in three star hotels. Data collection was done through questionnaires and data was analyzed quantitatively and qualitatively. Key terms: Service Quality, Customer Retention, Three Star Hotels