Browsing by Author "MATUKU, DOMINIC"

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    THE EFFECTS OF SOCIAL MEDIA ON STUDENTS' LITERACY SKILLS IN GRETSA UNIVERSITY THIKA SUB-COUNTY, KIAMBU COUNTY, KENYA
    (Gretsa University, 2025-10) MUSEE, DICKSON; MUMO, DANIEL; MUNENE, KENNEDY; MATUKU, DOMINIC
    Social media has become an integral part of learners' lives, transforming communication and learning. This inquiry examines the influence of social media on literacy skills among learners at Gretsa campus, Thika Sub-County, Kiambu County, Kenya. Specifically, it investigates how platforms like Instagram, Twitter, and TikTok influence vocabulary, spelling, grammar, and reading comprehension. Using a descriptive inquiry design, information will be collected from a 10% sample of the campus's student population through questionnaires. Guided by theories such as Social Learning Theory and Media Richness Theory, the inquiry explored both positive and negative effects of social media use. Preliminary outcomes suggest that while social media fosters creativity and audience awareness, its informal language may hinder academic writing and comprehension. By analyzing these dynamics, the inquiry aims to provide valuable insights for educators, learners, policymakers, and researchers to strike a balance between leveraging social media benefits and mitigating its drawbacks. The inquiry's outcomes will contribute to academic discourse on digital literacy and propose strategies for enhancing literacy skills in the context of increasing social media engagement. Ethical considerations and reliability measures ensure the credibility of the outcomes, making this inquiry a meaningful addition to understanding the relationship between social media and literacy