Abstract:
This study sought to establish the influence of quality service management on customer
satisfaction in hotels within Voi Sub- County, Taita-Taveta County. Given the ever-growing
and ever-changing nature of customer expectations, service providers in the hospitality industry
must continuously be innovate and refine their service offerings and delivery mechanisms. In
this competitive environment, understanding the significance of service management and
identifying effective operational strategies are essential to achieving desired service
management goals. The study was anchored in the Expectation Disconfirmation Theory (EDP)
and customer Lifetime Value (CLTV). A descriptive research design was employed specifically
a cross-sectional survey. A sample of 150 customers from one stir- five-star hotels in the area
were selected using a convenience sampling technique. Primary data was collected using semi structured questionnaires, and the analysis involved the use of descriptive statistics to
summarize the data. The Pearson R correlation coefficient was employed to measure the
strength and direction of linear relationships between the variables. Furthermore, multiple
regression models at a 5% significance level were used to establish the relationship between
various service management dimensions such as tangibility, reliability, responsiveness,
assurance, and empathy—and customer satisfaction. The study anticipated that each of these
dimensions had a positive and significant influence on customer satisfaction, providing valuable
insights into how hotels in Voi, Taita-Taveta County can enhance their quality service
management practices to better meet customer expectations.
Key terms: service quality management, customer satisfaction