The study aimed at investigating credit management contribution towards loan performance of Equity bank Kenya Thika branch. The findings of this study are of great use to a lot of people and organizations that interact with any financial bodies. This is because as much as the study is on Equity bank; the findings can be generalized to any other financial body in the county. The study can help them to well understand and maintain an acceptable level between high profit and low profit at a given time thus leading them to attain the various organization goals and objectives this G be useful to all players of various financial bodies. The conceptual frame work is made up of variables such as: client appraisal, debt collection and credit monitoring and the dependent variable is loan performance of Equity bank, Thika branch. Previous literature review materials have been used to relate the loan performance of Equity bank Thika branch. The research methodologies entail the research design, the target population, sampling size, operational variables, and validity of measure, data collection, data analysis, discussion and conclusion. In the research design the descriptive survey design has been used in determining the sample size. A random sampling was applied since the numbers are relatively manageable. Primary data was collected using questionnaires and analyzed using both descriptive and inferential statistics. This study concludes that have positive as well as significant impact on loan performance of Equity bank in Kenya. Findings revealed that loan size, fees and interest rate, collateral requirements, repayment schedule, education of the clients prior to a loan, penalties information and consultation of the customer influences loan performance of Equity Bank Thika branch in Kenya. This means that improvement in improves loan performance of Equity Bank Thika branch in Kenya.