THE CRITICAL FACTORS IMPACTING ARTIFICIAL INTELLIGENCE  APPLICATIONS ADOPTION IN KENYA.

OLOO, AUSTINE ROY

dc.contributor.author	OLOO, AUSTINE ROY
dc.date.accessioned	2024-05-21T12:18:37Z
dc.date.available	2024-05-21T12:18:37Z
dc.date.issued	2023
dc.identifier.uri	https://ir.gretsauniversity.ac.ke/xmlui/handle/20.500.12736/4068
dc.description.abstract	The concept of changing electronic devices into intelligent beings with human-like cognitive capacities is referred to as artificial intelligence (AI). Aspects of human intelligence, such as learning, reasoning, problem solving, voice recognition, and planning, can be simulated by computer systems. AI applications are being developed to assist businesses and entrepreneurs in making decisions. The purpose of this research is to look into the prevalence of artificial intelligence applications at the organisational level in Kenya. The key notion of the technological-organizational environment is used in this theoretical model, which is based on how technological and environmental elements influence organisational decisions to adopt technological innovations (TOE). The study collected data from 193 senior executives responsible for information systems in private and public firms to evaluate the model, which is influenced by ten major factors. The data was examined using structural equation modelling (SEM). The findings show that technological compatibility, comparative advantage, technical complexity, technical capabilities, management capabilities, organisational readiness, government involvement, market uncertainty, and supplier partnerships all have a significant impact on the adoption of AI applications. Surprisingly, the study discovered no statistically significant link between firm size and AI usage. As a result, AI application implementation can help advance current research on TOE AI implementation.	en_US
dc.publisher	Gretsa University	en_US
dc.title	THE CRITICAL FACTORS IMPACTING ARTIFICIAL INTELLIGENCE APPLICATIONS ADOPTION IN KENYA.	en_US