OFF-SITE CATERING: DETERMINATION OF COVID-19 COPING STRATEGIES ON HOTEL PERFORMANCE IN SELECTED HOTELS IN BUNGOMA TOWN, KENYA

Nasimiyu, Deborah

dc.contributor.author	Nasimiyu, Deborah
dc.date.accessioned	2023-10-26T12:48:45Z
dc.date.available	2023-10-26T12:48:45Z
dc.date.issued	2022
dc.identifier.uri	https://ir.gretsauniversity.ac.ke/xmlui/handle/20.500.12736/3788
dc.description.abstract	The hotel sector was temporarily closed due to COVID-19, which curtailed the movement of loyal and prospective customers. The hotels had to adopt a coping mechanism to survive and reduce the severe effect of COVID-19, such as loss-making. This study examined off-site catering: determination of covid-19 coping strategies on hotel performance in Bungoma town. The objectives of the study were to determine the influence of diversification and technological development on hotel performance in Bungoma town. The study used descriptive survey research design targeting hotels and their customers. The study sample size was five hotels, and 500 customers were selected using a simple random sampling technique. Data was collected using a close-ended questionnaire where the drop-and-pick method was employed. Data were analysed quantitatively. The study noted that most of the respondents affirmed that COVID-19 had paralysed the hotels and hence forced them to diversify and engage in other business units to survive. The study found that the hotel had specialised in off-site catering to ensure they survived past COVID-19 and created several business units for income generation. Further, the study revealed that hotels were delivering food packages and opting to take services to consumers in the comfort of their homes. The results showed that hotels had come up with delivery app services for food and beverage and were utilising social media by using food delivery apps. The study recommended that there is a need for hotels to always conduct a feasibility study to establish the best venture in the market to avoid stretching beyond their means. Key words: off-site catering, coping mechanism, diversification, technological development, hotel performance	en_US
dc.publisher	Gretsa University	en_US
dc.subject	Research Project	en_US
dc.title	OFF-SITE CATERING: DETERMINATION OF COVID-19 COPING STRATEGIES ON HOTEL PERFORMANCE IN SELECTED HOTELS IN BUNGOMA TOWN, KENYA	en_US