Over the last decade reverse logistics has received growing attention given the convergence several situations. On the other hand, there is a genuine concern about environmental matters and sustainability of the intended development from the entire process. Most manufacturing industries are currently facing challenges in complying with the regulatory requirements from the regulatory bodies(Alfred Eshikhati & of Nairobi, 2014). The cost of non-compliance with the environmental requirements could attract great expenses as well as time consumption. Reverse logistics is perceived to enhances and promote customer loyalty and service, trust on company’s products, recovery of asset value faster and achievement of a sustainable objectives and goals. Reverse Logistics (RL) aims at improving product, enhances stakeholder’s relationship customer satisfaction and motivation and sustainability. A number of studies reveals the impacts of adoption of various RL practices with none showing specifically the effects of reuse, remanufacture and RL practices on performance of manufacturing firms in modern companies especially in Kenya