Browsing by Subject "HUMANITIES and RELIGION::Languages and linguistics::Linguistic subjects::Linguistics"

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    AI-Powered Innovations for Documenting and Revitalizing African REVIEW Languages
    (Japan Bilingual Publishing Co. - Cultural Arts Research and Development, 2025) Dr. Jackton Otieno Midigo
    The documentation and revitalization of African languages are crucial for preserving the continent’s linguistic and cultural heritage amid increasing threats of language endangerment. This study presents a systematic review of existing literature on artificial intelligence (AI)-driven approaches to language documentation and revitalization, adhering to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. Data were collected from twenty academic digital repositories and peer-reviewed journals specializing in computational linguistics, AI applications in language preservation, and African linguistics. Four major databases were specifically searched: Google Scholar, SpringerLink, ScienceDirect, and African Journals Online (AJOL). Peer-reviewed articles from established repositories were analyzed to explore key AI applications such as speech recognition, machine learning for transcription, neural machine translation, and digital archiving. The findings reveal that AI significantly enhances language preservation by enabling automated transcription, corpus development, and the creation of interactive learning tools. Nonetheless, challenges remain, including limited data availability, ethical concerns over language ownership, and technological accessibility in marginalized communities, which hinder widespread implementation. The study emphasizes the importance of interdisciplinary collaboration among linguists, AI developers, and local communities to ensure culturally sensitive and effective AI solutions. Ultimately, this review highlights the transformative potential of AI in supporting the sustainable revitalization of indigenous African languages and contributing to global linguistic resilience. Keywords: African Languages; Artificial Intelligence; Language Documentation; Revitalization; Systematic Review; Linguistic Resilience
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    Functional Heads in the Dholuo Determiner Phrase
    (Journal of Advances in Linguistics, 2018) Dr. Jackton Otieno Midigoa 2; Jerry Agalo
    This paper focuses on functional heads existing in a Dholuo DP. The notion of functional heads in the extended Projection of the CP (Complementizer Phrase) has led to a new approach in the analysis of projections in syntactic theory. The objective was to identify the functional elements in the Dholuo DP, analyze the functional elements and explain their occurrence. The study used Government and Binding theory which enables us to analyze the functional heads. The study also used descriptive research design to analyze collected data. The data was collected from 40 informants aged 35 years to 50 years; which was a sample from population of Dholuo speakers living in Homa Bay County around Lake Victoria. Data collected had sentences with Dholuo DPs. The study found eleven elements commonly occurring in Dholuo DP. These elements form the structure of Dholuo DP and can be categorized as lexical and functional heads. The lexical elements identified in the Dholuo DPs are: Nouns, Adjectives, prepositional phrases and genitive phrases. The functional elements identified included: Pronouns, article affixes, demonstratives, possessives, quantifiers, numerals, and relative clauses. In Dholuo, genitive phrases have prepositions acting as possessives. Relative clauses on the other hand, contain relative word, verb, pronoun, preposition and demonstratives. Keywords: Functional Head, Dholuo Determiner Phrase, Lexical Items, Genitive Phrases, Relative Clauses, Relational Features, Agglutination, Co-Occurrence and Functional Projection
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    Ideologies Celebrities Represent in Television Advertisement in Kenya: A Case of Downy Lavender
    (International Journal of Research and Innovation in Social Science (IJRISS), 2022) Dr. Jackton Midigo
    This study focuses on the ideologies that celebrities convey in television advertisement in Kenya. Celebrity endorsements have become pervasive mode of communication in advertising. The idea is intended to shape consumer perceptions on purchasing decisions. Assessing the effectiveness of existing regulatory frameworks in ensuring responsible portrayal of ideologies by celebrities in television advertisement, is crucial for promoting ethical advertising practices. The study therefore analyzes the modes of signification (visual and verbal cues) to uncover the underlying messages communicated through the portrayal of Lulu Hassan (news anchor) in the advertisement of Downy Lavender. By adopting a multimodal discourse analysis approach, the study investigates the linguistic and visual strategies employed to construct celebrity personas to convey specific ideologies. The study examines how the celebrity is depicted in the advertisement and the messages the celebrity endorses to influence consumer attitude and behavior. The findings reveal that the celebrity is represented in the television advertisement of Downy lavender, to highlight themes such as luxury, sophistication, freshness, and trustworthiness. These depicts the ideologies of gender norms, attitude towards luxury, beauty standards, social status and aspirations for advancement. These findings contribute to understanding the complex dynamics of advertising in Kenya’s media landscape, using celebrities. The findings are intended to provide valuable insights to advertisers on creating content for advertisement. Key words: Advertising language, celebrities, modes of signification, multimodal discourse and advertisement discourse.
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    Integrating Multiple Teaching Strategies in Language Learning for Teacher Training in the Digital Era
    (Zhongyu International Education Centre-Innovations in Pedagogy and Technology., 2025) Dr. Jackton Midigo
    In the digital era, integrating multiple teaching strategies into language instruction is increasingly vital in teacher education. This study investigates the adoption and effectiveness of multiple teaching strategies in enhancing the pedagogical competencies of pre-service language teachers in Kenyan universities. Anchored in Multimedia Learning Theory, the research explores how textual, visual, auditory, and interactive digital resources contribute to more engaging and effective language learning experiences. A descriptive research design incorporating both qualitative and quantitative methods was employed. Data was gathered through semi-structured interviews and questionnaires from a purposive sample of 30 informants, comprising five language lecturers and twenty-five pre-service teachers, from two public and three private universities in Kiambu County, Kenya. The study aimed to capture diverse perspectives on the impact of multiple teaching strategies in language teacher training programs. Interviews with lecturers provided insights into the practical benefits and challenges of using these strategies, while the questionnaires revealed how pre-service teachers perceived their influence on instructional delivery, comprehension, and classroom engagement. Findings indicate that incorporating varied media formats can enhance learners’ understanding and participation, however lecture-based method is frequently used due to barriers such as limited digital literacy and inadequate technological infrastructure. The study recommends enhanced digital training for educators, improved access to educational technology, and curriculum reforms that support the integration of diverse instructional strategies. These findings contribute to ongoing conversations about innovative approaches in teacher education, emphasizing the importance of flexible and adaptive teaching methods suited to the evolving demands of 21st-century classrooms. Keywords: Multiple Teaching Strategies; Language Learning; Teacher Training; Digital Era; Pedagogical Competency